DAWN / DUSK

Effective Date: January 1, 2025  ·  Last Revised: June 1, 2025

 

 

Dawn / Dusk operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), in order to provide you with a curated shopping experience. Our Services are hosted by Shopify, which enables us to deliver them to you. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Section 1 — Definitions

For the purposes of this Privacy Policy, the following definitions apply:

 

Personal Information

Refers to information that identifies or can reasonably be linked to you or another individual. It does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to any person.

Services

Refers to the website located at www.dawnordusk.com, including all subdomains, associated features, content, products, and related services made available by Dawn / Dusk.

Shopify

Refers to Shopify Inc., the third-party e-commerce platform that hosts and powers the Services on our behalf.

 

Section 2 — Personal Information We Collect

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

 

Contact Details

Your name, billing address, shipping address, phone number, and email address.

Financial Information

Credit card, debit card, and financial account numbers; payment card information; transaction details; form of payment; payment confirmation; and other payment details necessary to process your purchases.

Account Information

Your username, password, security questions, preferences, and settings associated with any account you register with us.

Transaction Information

The items you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your past transaction history with us.

Communications with Us

The information you include in any communications you send to us, including customer support inquiries, emails, or other correspondence.

Device Information

Information about your device, browser, or network connection, including your IP address and other unique identifiers associated with your device or browser.

Usage Information

Information regarding how and when you interact with or navigate the Services, including pages visited, time spent, and actions taken.

 

Section 3 — Sources of Personal Information

We may collect personal information from the following sources:

(a)  Directly from you, including when you create an account, visit or use the Services, make a purchase, communicate with us, or otherwise provide us with your personal information.

(b)  Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar tracking technologies.

(c)  From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

(d)  From our partners or other third parties, in connection with marketing, analytics, or other business activities.

 

Section 4 — How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use your personal information for the following purposes:

 

Providing, Tailoring, and Improving the Services

We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, remember your preferences, send account-related notifications, process purchases and returns, manage your account, arrange shipping, facilitate exchanges, enable product reviews, and create a customized shopping experience. This includes using your personal information to better tailor and improve the Services over time.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone.

Communicating with You

We use your personal information to provide customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.

Legal Compliance

We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery or litigation, and to enforce or investigate potential violations of our Terms of Service or other policies.

 

Section 5 — How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances include:

(a)  With Shopify and other vendors and third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.

(b)  With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to opt out of such sharing for targeted advertising purposes.

(c)  When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

(d)  With our affiliates or otherwise within our corporate group.

(e)  In connection with a business transaction such as a merger, acquisition, or bankruptcy; to comply with applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests); to enforce applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

 

Section 6 — Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve those Services for you. Information you submit through the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other Shopify merchants. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store and with Shopify generally. In these circumstances, Shopify is responsible for the processing of your personal information and for responding to any requests you make to exercise your rights over that information.

To learn more about how Shopify uses your personal information and to exercise any applicable rights, you can visit the Shopify Consumer Privacy Policy at privacy.shopify.com, or access the Shopify Privacy Portal directly to submit requests related to your data.

 

Section 7 — Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review the privacy and security policies and other terms and conditions of those sites independently. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.

Information you provide on public or semi-public venues, including information shared on third-party social networking platforms, may be viewable by other users of the Services or those platforms without limitation. Our inclusion of third-party links does not constitute an endorsement of the content on such platforms or of their owners or operators, except as expressly disclosed on the Services.

 

Section 8 — Children’s Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details set out in Section 13 to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

 

Section 9 — Security and Retention of Your Information

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, including whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies. When personal information is no longer required for these purposes, we will delete or de-identify it in accordance with applicable law.

 

Section 10 — Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

 

Right to Access or Know

You may have a right to request access to personal information that we hold about you.

Right to Delete

You may have a right to request that we delete personal information we maintain about you.

Right to Correct

You may have a right to request that we correct inaccurate personal information we maintain about you.

Right of Portability

You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to applicable exceptions.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you reside, you may have a right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered to be “targeted advertising” as defined in applicable privacy laws.

Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will, depending on where you are located, automatically treat this as a request to opt out for the device and browser you are using. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to that account as well. To learn more, visit globalprivacycontrol.org. We do not recognize other “Do Not Track” signals beyond Global Privacy Control.

Managing Communication Preferences

We may send you promotional emails. You may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders.

 

Additional Rights for UK and EEA Residents. If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by local law, you may also have the following rights:

(a)  Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.

(b)  Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawal of consent will not affect the lawfulness of any processing carried out before the withdrawal.

 

You may exercise any of these rights where indicated on the Services or by contacting us using the details in Section 13 below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required under applicable law. You may also designate an authorized agent to make requests on your behalf, provided the agent supplies proof of your authorization and we are able to verify your identity.

 

Section 11 — Complaints

If you have complaints about how we process your personal information, please contact us using the details provided in Section 13. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

For residents of the European Economic Area, a list of responsible data protection supervisory authorities is available through the European Data Protection Board.

 

Section 12 — International Transfers

We may transfer, store, and process your personal information in countries other than where you reside, including the United States. By using the Services, you acknowledge that your personal information may be transferred to and processed in countries whose data protection laws may differ from those in your country.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection under applicable law.

 

Section 13 — Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the “Last Updated” date at the top of this document. Where required by applicable law, we will provide you with advance notice of material changes.

Your continued use of the Services following the posting of any revised Privacy Policy constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

 

Section 14 — Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using any of the channels below. For the purpose of applicable data protection laws, Dawn / Dusk is the data controller of your personal information.

 

Email:  hi@dawnordusk.com

Phone:  +1 (844) 561-1380

Website:  www.dawnordusk.com